The millennium wisdom of following the ancient Tea Horse Road, Red Valley has been deeply cultivating the leather goods and luggage industry for 24 years
At present, the leather goods and luggage industry is at the key inflection point of traditional manufacturing iteration and new momentum gathering. Consumption upgrading and China-Chic revival have jointly reshaped the industry development pattern. Bags have been upgraded from a simple storage tool to an important carrier carrying cultural confidence, lifestyle and era memory.
Based on the background of this era, HONGU Honggu, which has been deeply involved in the leather goods and luggage industry for 24 years, started in 2002 and originated from Shuhe in Lijiang. It inherits the legend of Shuhe leatherworkers' "one cone to conquer the world" for 600 years, and follows the thousand year wisdom of the Tea Horse Ancient Road. It integrates Eastern aesthetics into modern leather goods design and always adheres to the mission of representing and disseminating Chinese leather goods culture. As a brand born from the ancient Tea Horse Road, Honggu went to explore the stories of each station, adhering to the brand's original intention and revitalizing traditional craftsmanship in the new era.
Empowered by materials, Honggu's new products make a fresh appearance
Honggu adheres to the core values of "art preservation, sincerity, freedom, growth, and beauty", firmly believing that great products stem from the perfect integration of inheritance and innovation. Recently, Honggu successfully held the 2026 autumn new product launch event for "Fengsu Wanxiang · Qiqi". Relying on the HONGU Material Innovation Laboratory, we have reached a deep joint research and development agreement with Giant Star Leather Industry (stock code: 603477) to launch four ingenious leather materials: traditional tanned leather, handmade cloud kneaded leather, handmade wax impregnated leather, and vegetable tanned oil dyed leather; Jointly developed light rock mineral skin with Xingfa Group (stock code: 600141), which has environmentally friendly, harmless, waterproof and anti pollution functions; Jointly developed fashionable ocean traceability fabric with Hainan Yunshang Marine Environmental Technology Co., Ltd. This fabric has passed the digital technology OBP certification, is truly environmentally friendly, and traceable. Honggu empowers product upgrades with a diversified new material strategy.
Upgrading the brand matrix to empower diverse consumption
To meet the diverse needs of different consumer groups, Honggu has built a comprehensive brand matrix:
As a high-end customized sub brand of Honggu, Yujiang has the attribute of gift giving, and its core is to integrate Eastern craftsmanship, traditional aesthetics, and modern minimalist design, expanding the brand's aesthetic to new heights.
hongu mõmõ adheres to the brand proposition of "Explore Nature, Embrace Ease", with a design concept that originates from nature and responds to nature. By using sustainable materials and combining minimalist aesthetics with lightweight design, hongu mõmõ creates a lightweight and fashionable lifestyle that integrates humans and pets.
HONGU PINK advocates "PIN YOUNG PINK LIGHT YOUNG LIFE" and focuses on emotional expression and interactive creation in a trendy lifestyle, accurately reaching Generation Z and young trendy players.
Crafting ethnic leather goods and luggage brands with ingenuity
From the traditional craftsmanship of Shuhe leatherworkers to product innovation that fits contemporary life, Honggu has always adhered to quality with ingenuity, empowered products with culture, and aspired to become a representative and disseminator of Chinese leather culture, creating a trustworthy national leather goods and luggage brand in the hearts of Chinese people, and becoming the trusted and warm first choice for consumers.
One journey, one story, one package, one time
HONGU Honggu, with you
On the road, see the world, see yourself
